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1. First of all, don't settle for aftershave. Sure, it may have some scent to it, but it does not last long, nor is it strong.
2. Hit the right spots: The throat is a major spot to spray some of that cologne- body heat is closest to the surface and most likely to intensify the scent of the cologne.
3. Spray with care, being careful not to exceed three sprays of cologne.
4. Spray enough so that people know you're there, not so much that people know you're coming.
5. Reapply after long periods of time. If you applied cologne in the morning, reapply in mid-afternoon.
Tips:
A person's sense of smell is not as acute in the morning as it is later in the day - so when applying in the morning, splash carefully.
The stronger the cologne, the less you apply. If you spray your clothes, do so sparingly.
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